Hunter Valley Wine Country tourism operators are throwing their support behind a major destination marketing campaign worth around $600,000, to encourage more visitors to NSW’s leading wine making region.
The Hunter Valley Wine and Tourism Alliance will approach Destination NSW with $300,000 in pledges, and ask it to match the funding dollar-for-dollar, and develop a major destination marketing campaign.
Industry is being asked to back the campaign by making a collective contribution of $200,000 that promises to generate an enormous increase in visitation to the region. The drive was launched last week, and was a huge success with $89,750 pouring in from 46 vineyard operators excited by the prospects.
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