Hunter Valley signage


Signage boost for the Hunter Valley Wine Country

Cessnock City Council has been allocated $1.25 million under the Building Better Regions Fund (BBRF) for a $2.5 million Hunter Valley Wine Country Tourism Signage Implementation Project.

The $481.6 million BBRF supports the Australian Government’s commitment to create jobs, drive economic growth and build stronger regional communities into the future.

This Federal grant was the result of a successful application to the BBRF and Council will leverage from previous funding to match the grant dollar for dollar.

This exciting project involves implementing new signage across the Cessnock local government area (LGA), including information bays, city gateway signs, precinct and directional signage. The new infrastructure will also include braille and QR coding technology which will assist visitors to explore key tourist areas.

Cessnock City Mayor, Councillor Bob Pynsent welcomed this much-needed funding boost and said it’s the perfect opportunity to progress the new signage strategies Council has in place.

“Welcoming 1.5 million visitors per year, it’s no secret Hunter Valley Wine Country is a major tourist destination and the concentration of drive-visitors makes effective wayfinding and information signage a necessity.”

“Tourism is our largest employing sector and generates high economic activity across the region and it is vital we continue to support the growth of this important industry”

“I am proud of Council staff who continue to apply for and win grants which not only benefit and support our region, but the whole of the Wine Country, which crosses LGA boundaries,” added Cr Pynsent.

Once complete, the signage will guide visitors to, through and around the region and strengthen our position as a premier tourist destination in Australia.

For more information about the Cessnock LGA and Hunter Valley Wine Country Signage Strategies, visit

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